Gaya APA

PARKER, Robert B.. (1981). Mature advertising : a handbook of effectiveness in print . Massachusetts: Addison-Wesley Publishing Company.

Gaya Chicago

PARKER, Robert B.. Mature advertising : a handbook of effectiveness in print. Massachusetts: Addison-Wesley Publishing Company, 1981. Text.

Gaya MLA

PARKER, Robert B.. Mature advertising : a handbook of effectiveness in print. Massachusetts: Addison-Wesley Publishing Company, 1981. Text.

Gaya Turabian

PARKER, Robert B.. Mature advertising : a handbook of effectiveness in print. Massachusetts: Addison-Wesley Publishing Company, 1981. Print.