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RIES, Al., Laura Ries. (2002). The fall of advertising and the rise of PR . New York: HarperBusiness.

Gaya Chicago

RIES, Al., Laura Ries. The fall of advertising and the rise of PR. New York: HarperBusiness, 2002. Text.

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RIES, Al., Laura Ries. The fall of advertising and the rise of PR. New York: HarperBusiness, 2002. Text.

Gaya Turabian

RIES, Al., Laura Ries. The fall of advertising and the rise of PR. New York: HarperBusiness, 2002. Print.