Gaya APA

CRAWFORD, Fred, Ryan Mathews. (2001). The myth of excellence : why great companies never try to be the best at everything . New York: Crown Business.

Gaya Chicago

CRAWFORD, Fred, Ryan Mathews. The myth of excellence : why great companies never try to be the best at everything. New York: Crown Business, 2001. Text.

Gaya MLA

CRAWFORD, Fred, Ryan Mathews. The myth of excellence : why great companies never try to be the best at everything. New York: Crown Business, 2001. Text.

Gaya Turabian

CRAWFORD, Fred, Ryan Mathews. The myth of excellence : why great companies never try to be the best at everything. New York: Crown Business, 2001. Print.