Gaya APA

WILSON, Richard M.S., Colin Gilligan, David J. Pearson. (1992). Strategic marketing management : planning, implementation and control . Oxford: Butterworth-Heinemann.

Gaya Chicago

WILSON, Richard M.S., Colin Gilligan, David J. Pearson. Strategic marketing management : planning, implementation and control. Oxford: Butterworth-Heinemann, 1992. Text.

Gaya MLA

WILSON, Richard M.S., Colin Gilligan, David J. Pearson. Strategic marketing management : planning, implementation and control. Oxford: Butterworth-Heinemann, 1992. Text.

Gaya Turabian

WILSON, Richard M.S., Colin Gilligan, David J. Pearson. Strategic marketing management : planning, implementation and control. Oxford: Butterworth-Heinemann, 1992. Print.