Gaya APA

KOTLER, Philip, Gary Armstrong. (2012). Principles of marketing (40th. ed.). Harlow: Pearson Education.

Gaya Chicago

KOTLER, Philip, Gary Armstrong. Principles of marketing. 40th. ed. Harlow: Pearson Education, 2012. Textbook.

Gaya MLA

KOTLER, Philip, Gary Armstrong. Principles of marketing. 40th. ed. Harlow: Pearson Education, 2012. Textbook.

Gaya Turabian

KOTLER, Philip, Gary Armstrong. Principles of marketing. 40th. ed. Harlow: Pearson Education, 2012. Textbook.