Gaya APA

PENZA, Pietro, Vipul K. Bansal. (2001). Meassuring marketing risk with value at risk . USA: John Wiley and Sons.

Gaya Chicago

PENZA, Pietro, Vipul K. Bansal. Meassuring marketing risk with value at risk. USA: John Wiley and Sons, 2001. Text.

Gaya MLA

PENZA, Pietro, Vipul K. Bansal. Meassuring marketing risk with value at risk. USA: John Wiley and Sons, 2001. Text.

Gaya Turabian

PENZA, Pietro, Vipul K. Bansal. Meassuring marketing risk with value at risk. USA: John Wiley and Sons, 2001. Print.