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Experience the message

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Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand -- its essence and its benefits -- to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.

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Ketersediaan

01.003097

658.82 LEN e

UMJ Central Library

Tersedia namun tidak untuk dipinjamkan - Missing

Informasi Detail

Judul Seri

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No. Panggil

658.82 LEN e

Penerbit

New York : Carroll & Graf Publishers., 2006

Deskripsi Fisik

324 hlm.; 22x14,5 cm.

Bahasa

English

ISBN/ISSN

978-0-78671-536-7

Klasifikasi

658.82

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

1. SALES PROMOTION

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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