Gaya APA

NAPLES, Michael J.. (1979). Effective frequency : the relationship between frequency and advertising effectiveness . New York: Association of National Advertisers.

Gaya Chicago

NAPLES, Michael J.. Effective frequency : the relationship between frequency and advertising effectiveness. New York: Association of National Advertisers, 1979. Text.

Gaya MLA

NAPLES, Michael J.. Effective frequency : the relationship between frequency and advertising effectiveness. New York: Association of National Advertisers, 1979. Text.

Gaya Turabian

NAPLES, Michael J.. Effective frequency : the relationship between frequency and advertising effectiveness. New York: Association of National Advertisers, 1979. Print.