Gaya APA
BETTENCOURT, Lance A.. (2010).
Service innovation : how to go from customer needs to breakthrough services .
New York:
McGraw-Hill.
Gaya Chicago
BETTENCOURT, Lance A..
Service innovation : how to go from customer needs to breakthrough services.
New York:
McGraw-Hill,
2010.
Text.
Gaya MLA
BETTENCOURT, Lance A..
Service innovation : how to go from customer needs to breakthrough services.
New York:
McGraw-Hill,
2010.
Text.
Gaya Turabian
BETTENCOURT, Lance A..
Service innovation : how to go from customer needs to breakthrough services.
New York:
McGraw-Hill,
2010.
Print.