Gaya APA
KAPFERER, Jean-Noel. (1994).
Strategic brand management : new approaches to creating and evaluating brand equity .
New York:
Free Press.
Gaya Chicago
KAPFERER, Jean-Noel.
Strategic brand management : new approaches to creating and evaluating brand equity.
New York:
Free Press,
1994.
Text.
Gaya MLA
KAPFERER, Jean-Noel.
Strategic brand management : new approaches to creating and evaluating brand equity.
New York:
Free Press,
1994.
Text.
Gaya Turabian
KAPFERER, Jean-Noel.
Strategic brand management : new approaches to creating and evaluating brand equity.
New York:
Free Press,
1994.
Print.