Gaya APA

PETER, J. Paul, Jerry C. Olson. (1990). Consumer behavior and marketing strategy (2nd ed.). Homewood, Illinois: Irwin.

Gaya Chicago

PETER, J. Paul, Jerry C. Olson. Consumer behavior and marketing strategy. 2nd ed. Homewood, Illinois: Irwin, 1990. Text.

Gaya MLA

PETER, J. Paul, Jerry C. Olson. Consumer behavior and marketing strategy. 2nd ed. Homewood, Illinois: Irwin, 1990. Text.

Gaya Turabian

PETER, J. Paul, Jerry C. Olson. Consumer behavior and marketing strategy. 2nd ed. Homewood, Illinois: Irwin, 1990. Print.