Gaya APA

CUSICK, William J.. (2009). All customers are irrational : understanding what they think, what they feel, and what keeps them coming back . New York: Amacom.

Gaya Chicago

CUSICK, William J.. All customers are irrational : understanding what they think, what they feel, and what keeps them coming back. New York: Amacom, 2009. Text.

Gaya MLA

CUSICK, William J.. All customers are irrational : understanding what they think, what they feel, and what keeps them coming back. New York: Amacom, 2009. Text.

Gaya Turabian

CUSICK, William J.. All customers are irrational : understanding what they think, what they feel, and what keeps them coming back. New York: Amacom, 2009. Print.