Gaya APA

LOVELOCK, Christopher. (1994). Product plus : how product + service = competitive advantage . New York: McGraw-Hill.

Gaya Chicago

LOVELOCK, Christopher. Product plus : how product + service = competitive advantage. New York: McGraw-Hill, 1994. Text.

Gaya MLA

LOVELOCK, Christopher. Product plus : how product + service = competitive advantage. New York: McGraw-Hill, 1994. Text.

Gaya Turabian

LOVELOCK, Christopher. Product plus : how product + service = competitive advantage. New York: McGraw-Hill, 1994. Print.