Gaya APA

PEARSON, Stewart. (1996). Building brands directly : creating business value from customer relationships . London: Macmillan Press.

Gaya Chicago

PEARSON, Stewart. Building brands directly : creating business value from customer relationships. London: Macmillan Press, 1996. Text.

Gaya MLA

PEARSON, Stewart. Building brands directly : creating business value from customer relationships. London: Macmillan Press, 1996. Text.

Gaya Turabian

PEARSON, Stewart. Building brands directly : creating business value from customer relationships. London: Macmillan Press, 1996. Print.