Gaya APA

CRAVENS, David W.. (1991). Strategic marketing (3rd. ed.). Boston: Richard D. Irwin.

Gaya Chicago

CRAVENS, David W.. Strategic marketing. 3rd. ed. Boston: Richard D. Irwin, 1991. Text.

Gaya MLA

CRAVENS, David W.. Strategic marketing. 3rd. ed. Boston: Richard D. Irwin, 1991. Text.

Gaya Turabian

CRAVENS, David W.. Strategic marketing. 3rd. ed. Boston: Richard D. Irwin, 1991. Print.