Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products

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Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products

GERSHMAN, Michael - Nama Orang;

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01.002126 658.800 973 GER g UMJ Central Library Tersedia

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Judul Seri: -
No. Panggil: 658.800 973 GER g
Penerbit: Massachusetts : Addison-Wesley Publishing Company., 1990
Deskripsi Fisik: xviii, 256 p.; 16x24 cm.
Bahasa: English
ISBN/ISSN: 0-201-55082-2
Klasifikasi: 658.800 973
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: 1. CONSUMER GOODS
Info Detail Spesifik: -
Pernyataan Tanggungjawab: -

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