Gaya APA
GERSHMAN, Michael. (1990).
Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products .
Massachusetts:
Addison-Wesley Publishing Company.
Gaya Chicago
GERSHMAN, Michael.
Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products.
Massachusetts:
Addison-Wesley Publishing Company,
1990.
Text.
Gaya MLA
GERSHMAN, Michael.
Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products.
Massachusetts:
Addison-Wesley Publishing Company,
1990.
Text.
Gaya Turabian
GERSHMAN, Michael.
Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products.
Massachusetts:
Addison-Wesley Publishing Company,
1990.
Print.