Gaya APA

CRAVENS, David W.. (1987). Strategic marketing (2nd ed.). Illinois: Richard D. Irwin.

Gaya Chicago

CRAVENS, David W.. Strategic marketing. 2nd ed. Illinois: Richard D. Irwin, 1987. Text.

Gaya MLA

CRAVENS, David W.. Strategic marketing. 2nd ed. Illinois: Richard D. Irwin, 1987. Text.

Gaya Turabian

CRAVENS, David W.. Strategic marketing. 2nd ed. Illinois: Richard D. Irwin, 1987. Print.