Gaya APA

WALKER, Jr., Orville C., Harper W. Boyd, Jr., Jean-Claude Larréché. (1992). Marketing strategy : planning and implementation . Boston: Irwin.

Gaya Chicago

WALKER, Jr., Orville C., Harper W. Boyd, Jr., Jean-Claude Larréché. Marketing strategy : planning and implementation. Boston: Irwin, 1992. Text.

Gaya MLA

WALKER, Jr., Orville C., Harper W. Boyd, Jr., Jean-Claude Larréché. Marketing strategy : planning and implementation. Boston: Irwin, 1992. Text.

Gaya Turabian

WALKER, Jr., Orville C., Harper W. Boyd, Jr., Jean-Claude Larréché. Marketing strategy : planning and implementation. Boston: Irwin, 1992. Print.