Gaya APA

ZAGULA, John, Richard Tong. (2004). The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market . New York: Portfolio.

Gaya Chicago

ZAGULA, John, Richard Tong. The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market. New York: Portfolio, 2004. Text.

Gaya MLA

ZAGULA, John, Richard Tong. The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market. New York: Portfolio, 2004. Text.

Gaya Turabian

ZAGULA, John, Richard Tong. The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market. New York: Portfolio, 2004. Print.