Gaya APA

RAPP, Stan, Tom Collins. (1987). Maxi marketing : the new direction in advertising, promotion, and marketing strategy . New York: McGraw-Hill.

Gaya Chicago

RAPP, Stan, Tom Collins. Maxi marketing : the new direction in advertising, promotion, and marketing strategy. New York: McGraw-Hill, 1987. Text.

Gaya MLA

RAPP, Stan, Tom Collins. Maxi marketing : the new direction in advertising, promotion, and marketing strategy. New York: McGraw-Hill, 1987. Text.

Gaya Turabian

RAPP, Stan, Tom Collins. Maxi marketing : the new direction in advertising, promotion, and marketing strategy. New York: McGraw-Hill, 1987. Print.