Gaya APA

RAPP, Stan, Tom Collins. (1990). The great marketing turnaround . New Jersey: Prentice Hall.

Gaya Chicago

RAPP, Stan, Tom Collins. The great marketing turnaround. New Jersey: Prentice Hall, 1990. Text.

Gaya MLA

RAPP, Stan, Tom Collins. The great marketing turnaround. New Jersey: Prentice Hall, 1990. Text.

Gaya Turabian

RAPP, Stan, Tom Collins. The great marketing turnaround. New Jersey: Prentice Hall, 1990. Print.