Gaya APA

BOYD, Jr., Harper W., Orville C. Walker, Jr.. (1992). Marketing management : a strategic approach . Illinois: Richard D. Irwin.

Gaya Chicago

BOYD, Jr., Harper W., Orville C. Walker, Jr.. Marketing management : a strategic approach. Illinois: Richard D. Irwin, 1992. Text.

Gaya MLA

BOYD, Jr., Harper W., Orville C. Walker, Jr.. Marketing management : a strategic approach. Illinois: Richard D. Irwin, 1992. Text.

Gaya Turabian

BOYD, Jr., Harper W., Orville C. Walker, Jr.. Marketing management : a strategic approach. Illinois: Richard D. Irwin, 1992. Print.