Gaya APA

BECKWITH, Harry. (1997). Selling the invisible : a field guide to modern marketing . New York: Warner Books.

Gaya Chicago

BECKWITH, Harry. Selling the invisible : a field guide to modern marketing. New York: Warner Books, 1997. Text.

Gaya MLA

BECKWITH, Harry. Selling the invisible : a field guide to modern marketing. New York: Warner Books, 1997. Text.

Gaya Turabian

BECKWITH, Harry. Selling the invisible : a field guide to modern marketing. New York: Warner Books, 1997. Print.