Gaya APA

CALLOWAY, Joe. (2003). Becoming a category of one : how extraordinary companies transcend commodity and defy comparison . Hoboken: John Wiley & Sons.

Gaya Chicago

CALLOWAY, Joe. Becoming a category of one : how extraordinary companies transcend commodity and defy comparison. Hoboken: John Wiley & Sons, 2003. Text.

Gaya MLA

CALLOWAY, Joe. Becoming a category of one : how extraordinary companies transcend commodity and defy comparison. Hoboken: John Wiley & Sons, 2003. Text.

Gaya Turabian

CALLOWAY, Joe. Becoming a category of one : how extraordinary companies transcend commodity and defy comparison. Hoboken: John Wiley & Sons, 2003. Print.