Gaya APA

CZEPIEL, John A.. (1992). Competitive marketing strategy . New Jersey: Prentice-Hall International.

Gaya Chicago

CZEPIEL, John A.. Competitive marketing strategy. New Jersey: Prentice-Hall International, 1992. Textbook.

Gaya MLA

CZEPIEL, John A.. Competitive marketing strategy. New Jersey: Prentice-Hall International, 1992. Textbook.

Gaya Turabian

CZEPIEL, John A.. Competitive marketing strategy. New Jersey: Prentice-Hall International, 1992. Textbook.