Gaya APA

JAIN, Subhash C.. (1985). Marketing planning and strategy (2nd ed.). Cincinnati: South-Western Publishing.

Gaya Chicago

JAIN, Subhash C.. Marketing planning and strategy. 2nd ed. Cincinnati: South-Western Publishing, 1985. Textbook.

Gaya MLA

JAIN, Subhash C.. Marketing planning and strategy. 2nd ed. Cincinnati: South-Western Publishing, 1985. Textbook.

Gaya Turabian

JAIN, Subhash C.. Marketing planning and strategy. 2nd ed. Cincinnati: South-Western Publishing, 1985. Textbook.