Gaya APA
HOFFMAN, K. Douglas, John E. G. Bateson. (2002).
Essentials of services marketing : concepts, strategies, & cases (2nd ed.).
Fort Worth:
Harcourt College Publishers.
Gaya Chicago
HOFFMAN, K. Douglas, John E. G. Bateson.
Essentials of services marketing : concepts, strategies, & cases.
2nd ed.
Fort Worth:
Harcourt College Publishers,
2002.
Textbook.
Gaya MLA
HOFFMAN, K. Douglas, John E. G. Bateson.
Essentials of services marketing : concepts, strategies, & cases.
2nd ed.
Fort Worth:
Harcourt College Publishers,
2002.
Textbook.
Gaya Turabian
HOFFMAN, K. Douglas, John E. G. Bateson.
Essentials of services marketing : concepts, strategies, & cases.
2nd ed.
Fort Worth:
Harcourt College Publishers,
2002.
Textbook.