Gaya APA

CHEVERTON, Peter. (2002). How come your brand isn't working hard enough?: the essential guide to brand management . London: Kogan Page.

Gaya Chicago

CHEVERTON, Peter. How come your brand isn't working hard enough?: the essential guide to brand management. London: Kogan Page, 2002. Textbook.

Gaya MLA

CHEVERTON, Peter. How come your brand isn't working hard enough?: the essential guide to brand management. London: Kogan Page, 2002. Textbook.

Gaya Turabian

CHEVERTON, Peter. How come your brand isn't working hard enough?: the essential guide to brand management. London: Kogan Page, 2002. Textbook.