Gaya APA

McDANIEL, Carl D., Roger Gates. (2004). Marketing research essentials (4th ed.). Hoboken: John Wiley & Sons.

Gaya Chicago

McDANIEL, Carl D., Roger Gates. Marketing research essentials. 4th ed. Hoboken: John Wiley & Sons, 2004. Textbook.

Gaya MLA

McDANIEL, Carl D., Roger Gates. Marketing research essentials. 4th ed. Hoboken: John Wiley & Sons, 2004. Textbook.

Gaya Turabian

McDANIEL, Carl D., Roger Gates. Marketing research essentials. 4th ed. Hoboken: John Wiley & Sons, 2004. Textbook.