Gaya APA

BARBAN, Arnold M., Steven M. Cristol, Frank J. Kopec. (1976). Essentials of media planning : a marketing viewpoint . Chicago: Crain Books.

Gaya Chicago

BARBAN, Arnold M., Steven M. Cristol, Frank J. Kopec. Essentials of media planning : a marketing viewpoint. Chicago: Crain Books, 1976. Textbook.

Gaya MLA

BARBAN, Arnold M., Steven M. Cristol, Frank J. Kopec. Essentials of media planning : a marketing viewpoint. Chicago: Crain Books, 1976. Textbook.

Gaya Turabian

BARBAN, Arnold M., Steven M. Cristol, Frank J. Kopec. Essentials of media planning : a marketing viewpoint. Chicago: Crain Books, 1976. Textbook.